Fundraiser Toolkit

Learn tips and tricks for a successful fundraiser

A well-run campaign for medical needs will help you get the funds you need so you can get back to healing or caretaking. Here are recommendations to help you during this difficult time.

Use the Campaign Page to Tell Your Story

First, make sure the title of your campaign is specific. “Help Martha Fight Cancer” is better than “Please Donate.”
Next, you’ll want to explain the medical situation that you or your beneficiary (the person who’s getting the funds) is going through in the campaign description. This can be tough. But please take your time to be as clear and thorough as possible. If it helps, try to answer these questions:
  • What happened?
  • What is the recommended treatment?
  • How will these funds help you or the person you love?
  • Do you have any pictures that you can include?
Medical issues are personal and sensitive, so please only share the details you’re comfortable with.


Share Your Campaign with Friends and Family

A successful campaign is one that’s been shared with as many people as possible. It’s often hard to ask for help, but it makes a huge difference.
There are tools built right into the campaign so you can share on Facebook and email. Campaigns shared on Facebook have a 350% higher success rate, so make sure you take the time to share with your social networks.

Post Updates to Keep Your Supporters Involved

Make sure to share any progress or news with your supporters. The best way to do this is to regularly post updates. Sharing positive photos usually gets the best response.
If you are running a campaign for someone who is ill, it can be really helpful if you get quotes or updates from that person. (Something like, “Things have been difficult lately, but knowing all of you are supporting me through this campaign really makes a difference.”) These kinds of updates help people feel connected even when they can’t visit in person.

Send Thank-You Messages to Supporters

Make sure to let your donors know how much you appreciate their support by sending thank-you messages. Tell them what a difference their donation has made to you or your loved one. Don’t forget to post a final update once you’ve come to the end of your campaign.

Remember That GoFundMe Is Here to Help

If you ever need any more help, please don’t hesitate to contact our Customer Happiness Team.  Also, take a look at out our page of current medical fundraisers

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