GoFundMe is a great, effective way to raise money, raise awareness, and publicize your particular fundraising cause to your social networks and beyond. We put together some simple but smart strategies that can go far in spreading the word about your GoFundMe, inspiring your community to donate and share.
Hand Delivered Gifts
It’s simple, really: asking for donations in exchange for hand-crafted-gifts. Whether it’s hand-crafted cards or special bouquets or handmade lanyards, this is a great way for you to reach out to friends and family and show them how dedicated and hardworking you are—and will be—when it comes to the cause.
Make a Birthday Wish
You know how great it feels to have all those birthday wishes come in on Facebook every year? Make it more meaningful by asking your friends to donate to your GoFundMe. You can ask your friends to make donations in the same amount of your new age: $30 if you’re turning 30, for instance. Take advantage of all the birthday goodwill and cheer by encouraging donations and shares—it’s sure to be a birthday wish you’ll remember.
There are plenty of free email marketing services these days. Why not take advantage and set up a weekly newsletter just for your cause? You can include upbeat stories of how your cause is making a difference, quotes from people you’ve helped out, and profiles of your best volunteers or donors. Just make sure to put your GoFundMe link front and center in each newsletter! The more fun and engaging your newsletter is, the more likely your donors will be to forward it to their friends.
Walk-a-thons are tried and true fundraisers, so why not take the idea and make it your own? You can do a custom walk-a-thon just for your GoFundMe campaign by encouraging people to donate based on their FitBit or iPhone steps for a week. This means they can post about their steps daily on social media—nothing like some friendly competition to boost donations! Even giving at a ratio of $15 for 15,000 steps will make a huge difference if it’s every day for a week. Think of something special to do for your top stepper to recognize their contributions.
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